This chapter is adapted from Stand up, Speak out: The Practice and Ethics of Public Speaking, CC BY-NC-SA 4.0.

How do I effectively deliver my speech?

Wahoo! You have finally written your speech. You have carefully chosen just the right language, you’ve considered all listening styles, and you are confident that you have created a meaningful speech that will capture your audience’s attention. Now, it’s time to learn how to effectively deliver your speech.

How we deliver a speech is just as important, if not more so, than the message we want to convey. If you have worked hard on preparing the verbal part of your speech, you may feel that delivery is just an “extra” that requires much time or effort. After all, your speech is carefully planned, researched, and polished. It is committed safely to paper and hard drive. It’s a carefully constructed, logically crafted, ethical message. The words alone should engage your audience’s attention and interest—right?

After all the work you put into building such a message, you might wish that you could simply read it to the audience. However, reading a speech occurs in only a few circumstances—when the message is highly technical, complex, and extremely important, such as a new medical discovery; when international protocols and etiquette are crucially important and the world is listening; or when the speaker is representing a high-ranking person, such as a president or a king, who is unable to be present. For this public speaking class, you will not be encouraged to read your speech. Instead, you will be asked to give an extemporaneous presentation. We will examine what that means.

Delivering the nonverbal part of your speech as well as your message is a presentation of yourself. Through eye contact, vocal expression, body posture, gestures, and facial display, you enhance your message and invite your audience to give their serious attention to it—and to you. Your credibility, your sincerity, and your topic knowledge become apparent through your nonverbal behaviors.

The interplay between your speech’s verbal and nonverbal components can either bring the message vividly to life or confuse or bore the audience. Therefore, it is best that you neither overdramatize your delivery behaviors nor downplay them. This is a balance achieved through rehearsal, trial and error, and experience.

In this chapter, we are going to examine effective speech-delivery strategies. First, to help you enhance your delivery, we will explore speech delivery’s four basic methods. Second, we will discuss how to prepare your delivery for different environments. Third, we will talk about how to effectively use notecards to enhance your delivery. Finally, we will examine good delivery characteristics and give some effective practicing strategies for the day when you will deliver your speech.

The easiest approach to speech delivery is not always the best. Substantial work goes into carefully preparing an interesting and ethical message, so it is understandable that students may have the impulse to avoid messing it up by simply reading it word for word. But students who do this miss out on one of the major reasons for studying public speaking: to learn ways to connect with one’s audience and to increase one’s confidence in doing so. You already know how to read, and you already know how to talk. But public speaking is neither reading nor talking.

Public speaking is more formal than talking. During a speech, you present yourself professionally. This doesn’t mean you must wear a suit or dress up, unless your instructor asks you to, but it does mean making yourself presentable by being well-groomed and wearing clean, appropriate clothes. It also means being prepared to use language correctly and appropriately for the audience and the topic, to make eye contact with your audience, and to look like you know your topic very well.

While public speaking is more formal than talking, it is less formal than reading. Speaking allows for meaningful pauses, eye contact, small changes in word order, and vocal emphasis. Reading is more or less exactly replicating words on paper without using any nonverbal interpretation. Speaking—as you will realize if you think about excellent speakers who you have seen and heard—provides a more animated message.

The next sections introduce four delivery methods that can help you balance between too much and too little formality when publicly speaking.

Impromptu Speaking

Impromptu speaking means to present a short message without advance preparation. Impromptu speeches often occur when someone is asked to say a few words or give a toast on a special occasion. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Steve, and I’m a volunteer with the Homes for the Brave Program.” Another example of impromptu speaking occurs when you answer a question such as, “What did you think of the documentary?”

The advantage of this kind of speaking is that it’s spontaneous and responsive in an animated group context. The disadvantage is that the speaker is given little or no time to contemplate his or her message’s central theme. As a result, the message may be disorganized and difficult for listeners to follow.

Here is a step-by-step guide that may be useful if you are called upon to give an impromptu public speech.

• Take a moment to collect your thoughts and plan your main point.
• Thank the person for inviting you to speak.
• Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace that your listeners can follow.
• Thank the person again for the opportunity to speak.
• Stop talking.

As you can see, impromptu speeches are generally most successful when they are brief and focus on a single point.

Extemporaneous Speaking

Extemporaneous speaking means to present a carefully planned and rehearsed speech, spoken in a conversational manner, and using brief notes. By using notes rather than a full manuscript, the extemporaneous speaker can establish and maintain eye contact with the audience and assess how well they are understanding the speech as it progresses. The opportunity to assess is also an opportunity to restate more clearly any idea or concept that the audience seems to have trouble grasping.

For instance, suppose you are speaking about workplace safety and you use the term “sleep deprivation.” If you notice your audience’s eyes glazing over, this might not be a result of their own sleep deprivation, but rather that they are uncertain about what you mean. If this happens, you can add a short explanation; for example, “Sleep deprivation is sleep loss serious enough to threaten one’s cognition, hand-to-eye coordination, judgment, and emotional health.” You might also, or instead, provide a concrete example to illustrate the idea. Then you can resume your message, having clarified an important concept.

Speaking extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible. In addition, your audience is likely to pay better attention to the message because it is both verbally and nonverbally engaging. The disadvantage of extemporaneous speaking is that it requires a great deal of preparation for both the verbal and the nonverbal components of the speech. Adequate preparation cannot be achieved the day before you’re scheduled to speak.

Because extemporaneous speaking is the style used in most public speaking situations, most of the information in this chapter is targeted to this kind of speaking.

Manuscript Speaking

Manuscript speaking means to read a written message word-for-word. During a manuscript speech, the speaker maintains his or her attention on the printed page, except when using visual aids.

The advantage to reading from a manuscript is that you are reading the exact original words. As we mentioned at the beginning of this chapter, in some circumstances, this can be extremely important. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact. In reading one word at a time, in order, the only errors would typically be mispronouncing a word or stumbling over complex sentence structure.

However, there are costs involved in manuscript speaking. First, it’s typically an uninteresting way to present. Unless the speaker has rehearsed the reading as a complete performance, animated with vocal expression and gestures—as poets do in a poetry slam and actors do in a reader’s theater—the presentation tends to be dull. Keeping one’s eyes glued to the script precludes eye contact with the audience. For this kind of straight manuscript speech to hold an audience’s attention, the audience must be already interested in the message before the delivery begins.

It is worth noting that professional speakers, actors, news reporters, and politicians often read from an autocue device, such as a TelePrompTer, especially when appearing on television where eye contact with the camera is crucial. With practice, a speaker can achieve a conversational tone and give the impression of speaking extemporaneously while using an autocue device. However, success in this medium depends on two factors: first, the speaker is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script, and second, the speech is written in a style that sounds conversational.

Memorized Speaking

Memorized speaking means to recite a written message that the speaker has committed to memory. Actors, of course, recite from memory whenever they perform from a script in a stage play, television program, or movie scene. When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker doesn’t want to be confined by notes.

The advantage of memorizing a speech is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being note-free means that you can move freely around the stage and use your hands to make gestures. If your speech requires visual aids, this freedom is even more of an advantage. However, there are some real and potential costs. First, unless you also plan and memorize every vocal cue—the subtle but meaningful variations in speech delivery, which include using pitch, tone, volume, and pace—and you gesture and use facial expression, your presentation will be flat and uninteresting and even the most fascinating topic will suffer. You might end up speaking in a monotone or a sing-song repetitive delivery pattern. You might also present your speech in a rapid machine-gun style that fails to emphasize the most important points. Second, if you lose your place and start trying to ad lib, the contrast in your delivery style will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going.

How do different speaking contexts affect my delivery?

You may be asked to speak in different contexts or venues. Do you use the same delivery gestures and vocal variation in each context?

The Reverend Dr. Martin Luther King Jr. gave his famous “I Have a Dream” speech on the steps of the Lincoln Memorial at a gigantic civil rights rally on an August afternoon in 1963. His lectern was bristling with microphones placed there for news coverage and for recording the historic event. His audience, estimated to number a quarter of a million people, extended as far as the eye could see. He was the last speaker of the day, delivering his speech after more than a dozen civil rights leaders and world-famous performers such as Joan Baez, Mahalia Jackson, and Charlton Heston had occupied the stage (Ross, 2007). King gave us his speech in the assertive ringing tones of inspired vision. Nothing less would have worked that day.

Most of us will never speak to so many people at once. Even a television appearance will probably command a much smaller audience than the crowd that heard King’s speech. Even though you don’t expect an audience of such size or setting or symbolic importance, you should still be prepared to adapt to the setting in which you will speak.

Our public speaking audiences, circumstances, and physical contexts will vary. At some point in your life, you may run for public office or rise to a leadership role in a business or volunteer organization. Or, you may be responsible for informing coworkers about a new policy, regulation, or opportunity. You may be asked to deliver remarks in the context of a worship service, wedding, or funeral. You may be asked to introduce a keynote speaker or simply to make an important announcement in some context. Sometimes, you will speak in a familiar environment, at other times, you may speak at an unfamiliar location with very little time to get used to speaking with a microphone. These are contexts and situations we address in the following subsections.

Using Lecterns

A lectern is a small raised surface, usually with a slanted top, where a speaker can place notes during a speech. While a lectern adds formality to the speaking situation, it allows speakers the freedom to do two things: to come out from behind the lectern to establish more immediate contact with the audience and to use both hands to gesture.

However, for new speakers who feel anxious, it is all too tempting to grip the lectern’s edges with both hands for security. You might even wish you could hide behind it. Be aware of these temptations so you can manage them effectively and present yourself to your audience in a manner they will perceive as confident. One way to achieve this is to use the lectern only as a place to rest your notes. Try stepping to the side or front of the lectern when speaking with free hands, only occasionally standing at the lectern to consult your notes. This will enhance your eye contact as well as free up your hands for gesturing.

Speaking in a Small or Large Physical Space

If you are accustomed to being in a classroom of a certain size, you will need to make adjustments when speaking in a smaller or larger space than what you are used to.

A large auditorium can be intimidating, especially for speakers who feel shy and exposed when facing an audience. However, the maxim that “Proper preparation prevents poor performance” is just as true here as anywhere. If you have prepared and practiced well, you can approach a large-venue speaking engagement with confidence. In terms of practical adjustments, be aware that your voice is likely to echo, so you will want to speak more slowly than usual and pause to mark the ends of phrases and sentences. Similarly, your facial expressions and gestures should be larger so that they are visible from farther away. If you are using visual aids, they need to be large enough to be visible from the back of the auditorium.

Limited space is not as disconcerting for most speakers as an enormous space, but it has the advantage of minimizing the tendency to pace back and forth while you speak. We have all seen dramatic soliloquies in movies and plays where an actor moves around the stage, but this is generally not good speech strategy. A small space also requires that you carefully manage your notecards and visual aids, as your audience will be able to see up close what you are doing with your hands. Do your best to minimize fumbling, including setting up in advance or arriving early to decide how to organize your materials in the physical space.

Speaking Outdoors

Outdoor settings can be charming, but they are prone to distractions. If you’re giving a speech in a setting that is picturesquely beautiful, it may be difficult to maintain the audience’s attention. If you know this ahead of time, you might plan your speech to focus more on mood than information and perhaps to make reference to the lovely view.

More typically, outdoor speech venues can pose weather challenges, sun glare, and uninvited guests, such as ants and pigeons. If the venue is located near a busy highway, it might be difficult to make yourself heard over the ambient noise. You might lack the usual accommodations, such as a lectern or table. Whatever the situation, you will need to use your best efforts to project your voice clearly without sounding like you’re yelling.

Using a Microphone

Most people today are familiar with microphones that are built into video recorders and other electronic devices, but they may be new at using a microphone to deliver a speech. One overall principle to remember is that a microphone only amplifies, it does not clarify. If you are not enunciating clearly, the microphone will merely enable your audience to hear amplified mumbling.

Microphones come in numerous styles and sizes. Generally, the easiest microphone to use is the clip-on style worn on the front of your shirt. If you look closely at many television personalities and news anchors, you will notice these tiny microphones clipped to their clothing. They require very little adapting. You simply have to avoid looking down—at your notes, for instance—because your voice will be amplified when you do so.

Lectern and handheld microphones require more adapting. If they’re too close to your mouth, they can screech. If they’re too far away, they might not pick up your voice. Some microphones are directional, meaning that they are only effective when you speak directly into them. If there is any opportunity to do so, ask for tips about how to use a particular microphone and practice with it for a few minutes. Ask someone to listen from a middle row in the audience and to signal whether you can be heard well. The best plan, of course, is to have access to the microphone for practice ahead of the speaking date.

Often a microphone is provided when it isn’t necessary. If the room is small or the audience is close to you, do not feel obligated to use the microphone. Sometimes an amplified voice can feel less natural and less compelling than a direct voice. However, if you forgo the microphone, make sure to speak loudly enough for all audience members to hear you—not just those in front.

Audience Size

A small audience provides an opportunity for a more intimate, minimally formal tone. If your audience has only eight to twelve people, you can generate greater audience contact. You do not have to revamp your speech just because the audience is small. When the presentation is over, there will most likely be opportunities to answer questions and to contact your listeners individually.

Your classroom audience may be as many as twenty to thirty students. The format for this size audience is still formal but conversational. Depending on how your instructor structures the class, you may or may not be asked to leave time after your speech for questions and answers.

Some audiences are much larger. If you have an audience that fills an auditorium, or if you have an auditorium with only a few people in it, you still have a clearly formal task. Despite the audience size, you should be guided as much as possible by your preparation.

How do I use notes effectively when I speak?

It’s much work to prepare a good speech, and you want to present it effectively so that your audience will benefit as much as possible. We’ve already said that extemporaneous speaking provides the best opportunity for speaker-audience contact and that speaking extemporaneously means you do not have your full manuscript or outline with you. Instead, you will use notecards, which should have notes, not the full text of your speech. This can also be done with an autocue device, such as the TelePrompTer, which does not provide a full word-for-word script.

We have developed a system for creating highly effective notecards. Our system has been used effectively both in public speaking courses and in freshman composition courses. Surprisingly, the system uses only five cards. For many people, this does not sound like nearly enough cards. However, we make the case that you can do a good job with five cards, and we have seen many students do just that.

The Purpose of Speaker Notes

First, using notes adds to a speaker’s credibility. If you depend on a full manuscript to get through your delivery, your listeners might believe you don’t know your speech’s content. Second, the temptation to read the entire speech directly from a manuscript is nearly overwhelming, even if you’re only carrying it as a safety net. Third, well-prepared cards are more gracefully handled than sheets of paper, and they don’t rattle if your hands tremble from nervousness. Finally, cards look better than paper. Five carefully prepared cards, together with practice, will help you more than you might think.

Key Tips for Using Notes

Plan on using just five cards, written on one side only. Get 4 × 6 cards. Use one card for the introduction, one card for each of your three main points, and one card for the conclusion.

Include Only Keywords

Your cards should include keywords and phrases, not full sentences. Arrange the words and phrases in order so that you can stay organized and avoid forgetting important points.

One exception to the keyword guideline is including an extended or highly technical quotation from an authoritative source. If it is critically important to present an exact quotation, you may add one additional card that will contain the quotation and its citation. If you plan to use such a quotation, make sure it has central importance in your speech.

Hold Your Notes Naturally

Using notes is a normal part of presenting. You do not need to conceal them from the audience; in fact, trying to hide and use your notes at the same time tends to be very awkward and distracting. Some instructors recommend that you avoid gesturing while holding your notes in your hand because nervous shaking is more noticeable. If this is the case for you, practice gesturing with your free hand, or put your cards down if you need to use both hands. Other instructors recommend treating notecards as a natural extension of your hand, as they believe it is distracting to put your notes down and pick them up again. Whichever rule you follow, remember that the reason to use notecards is to contribute to your overall appearance, confidence, and credibility.

Tips for Holding your Notecards:

• Try not to hold your notecards with both hands in front of your belly. This closes you off to the audience.
• Use only one hand.
• Relax your hand to your side when not gesturing.
• Raise your hand to your side when getting ready to read your notecard so it doesn’t block the front of your body.
• Raise your hand high enough to read the notecard without dropping your head.

Prepare Notecards to Trigger Recall

The trick to selecting the words to write on your cards is to identify the keywords that will trigger a recall sequence. For instance, if the word “Fukushima” brings to mind the nuclear power plant meltdown that followed the earthquake and tsunami that hit Japan in 2011, then that one word on your notecard should propel you through a sizable sequence of points and details. Once you have delivered that material, perhaps you’ll glance at your card again to remind yourself of the keyword or phrase that comes next.

You must discover what works for you and then select those words that tend to jog your recall. Having identified what works, make a preliminary set of five cards, and write on one side only. Number the cards, and practice with them. Revise and refine them the way you would an outline. If you must, rewrite an entire card to make it work better, and test it the next time you practice.

Always practice with your notecards—and with any visual aids you plan to use. Practicing is also the best way to discover what might go wrong with your notes and what steps to take to make things go smoothly.

Write in Large Letters

Write in large enough letters to read your cards by glancing, not peering at them. A few keywords and phrases, written in large, bold print with plenty of white space between them, helps. If the lighting in your speech location is likely to have glare, be sure to write your notes in ink, as pencil can be hard to read in poor lighting.

Using Notecards Effectively

If you use as much care in developing your five notecards as you do your speech, they should serve you well. If you lose your place or go blank during the speech, you will only need a few seconds to find where you were and get going again. For instance, if you know that you presented the introduction and the first main point, which centers on the Emancipation Proclamation, you can readily go to your second card and remind yourself that your next main point is about the Thirteenth Amendment to the US Constitution.

In addition, using your notecards allows you to depart from the exact prepared wording in your manuscript. To recover from losing your place, you can transpose a word or phrase to make your recovery graceful. It allows you to avoid feeling pressured to say every single word in your manuscript.

Under no circumstances should you ever attempt to put your entire speech on cards in little tiny writing. You will end up reading words to your audience instead of telling them your meaning, and your speech’s visual aspect will be spoiled by you squinting to read your cards.

How do I practice to deliver a successful speech?

Now that you have your notecards prepared, you are ready to practice your speech.

There is no foolproof recipe for delivering a good speech. Each of us is unique and embody different experiences and interests. This means that each person has a delivery style or approach that is most effective for her or him. This further means that anxiety can accompany even the most carefully researched and interesting message. Even when we know our messages are strong and well-articulated on paper, it is difficult to know for sure that our delivery will also be good.

We are obligated to do our best out of respect for our audience and their needs. Fortunately, there are some tools that can help you improve even the very first time you present a speech. You will continue developing your skills each time you put them to use. Have fun, and experiment to find out which delivery elements are most effective for you.

What Is Good Delivery?

The more you care about your topic, the more motivated you are to present it well. Good delivery means to present a clear, coherent message in an interesting way. Communication scholar Stephen E. Lucas tells us the following:

Good delivery…conveys the speaker’s ideas clearly, interestingly, and without distracting the audience. Most audiences prefer delivery that combines a certain degree of formality with the best attributes of good conversation—directness, spontaneity, animation, vocal and facial expressiveness, and a lively sense of communication (Lucas, 2009).

Many people who write about delivery cite the findings of psychologist Albert Mehrabian, who asserts that the bulk of what an audience understands about your message is based on nonverbal communication. Specifically, Mehrabian is often credited with finding that when audiences decoded a speaker’s meaning, the speaker’s face conveyed 55 percent of the information, the vocalics conveyed 38 percent, and the words conveyed just 7 percent (Mehrabian, 1972). Although numerous scholars, including Mehrabian himself, have stated that his findings are often misinterpreted (Mitchell), scholars and speech instructors do agree that nonverbal communication and speech delivery are extremely important to effective public speaking.

In this section, we will explain six good delivery elements: conversational style, conversational quality, eye contact, vocalics, physical manipulation, and variety. And since delivery is only as good as the practice that goes into it, we conclude with some effective practicing tips.

Conversational Style

Conversational style is a speaker’s ability to sound expressive and spontaneous, which allows the audience to perceive the speaker as natural. It’s a style that approaches the way you normally express yourself in a much smaller group than your classroom audience. This means that you want to avoid having your presentation come across as didactic or overly exaggerated. You might not feel natural while you’re using a conversational style, but for your audience’s sake, do your best to appear natural. It might be helpful to remember that the two most important speech elements are the message and the audience. You are the conduit, and it is your role to effectively put the two together. Your audience should be thinking about the message, not the delivery.

Stephen E. Lucas defines conversational quality as the idea that “no matter how many times a speech has been rehearsed, it still sounds spontaneous” (Lucas, 2009). No one wants to hear a speech that is so well rehearsed that it sounds fake or robotic. One of the hardest parts of public speaking is rehearsing to the point where it can appear to your audience that the thoughts are magically coming to you while you’re speaking, but in reality, you’ve spent much time thinking through each idea. When you can sound conversational, people pay attention.

Eye Contact

Eye contact is a speaker’s ability to have visual contact with everyone in the audience. Your audience should feel that you’re speaking to them, not simply uttering main and supporting points. If you are new to public speaking, you may find it intimidating to look audience members in the eye, but if you recall speakers who did not maintain eye contact, you’ll realize why this speech-delivery element is so important. Without eye contact, the audience begins to feel invisible and unimportant, as if the speaker is just speaking to hear her or his own voice. Eye contact lets your audience feel that your attention is on them, not solely on the cards in front of you.

Sustaining eye contact with your audience is one of the most important effective delivery tools. O’Hair, Stewart, and Rubenstein note that eye contact is mandatory for speakers to establish a good relationship with an audience (O’Hair, Stewart, & Rubenstein, 2001). Whether a speaker is speaking before a group of five or five hundred, eye contact is an important way to bring an audience into your speech.

While eye contact is a powerful tool, it is not simply a sign of sincerity, of being well-prepared and knowledgeable, or a sign of confidence; it also has the power to convey meanings. Arthur Koch tells us that all facial expressions “can communicate a wide range of emotions, including sadness, compassion, concern, anger, annoyance, fear, joy, and happiness” (Koch, 2010).

If you find your audience’s gaze too intimidating, you might feel tempted to resort to faking eye contact with them by looking at the wall just above their heads or by sweeping your gaze around the room until it becomes easier for you to provide real eye contact. But, the problem with fake eye contact is that it tends to look mechanical. Another problem with fake eye contact is that you lose the opportunity to assess how well your audience understands your message. Still, fake eye contact is somewhat better than gripping your cards, staring at them, and only occasionally glancing quickly and shallowly at the audience.

This is not to say that you may never look at your notecards. On the contrary, one of the skills in extemporaneous speaking is the ability to alternate one’s gaze between the audience and one’s notes. Rehearsing your presentation in front of a few friends should help you develop the ability to maintain eye contact with your audience while referring to your notes. When you are giving a speech that is well-prepared and well-rehearsed, you will only need to look at your notes occasionally. You’ll develop this ability even further with practice. Your public speaking course is your best chance to get that practice.

Effective Use of Vocalics

Vocalics, also known as paralanguage, is the subfield of nonverbal communication that examines how we use our voices to communicate orally. This means that you speak loudly enough for all audience members to hear you clearly—even those in the back of the room, and that you enunciate clearly enough to be understood by all audience members—even those who may have a hearing impairment or who may be English-language learners. If you tend to be soft-spoken, practice using a louder volume level that may feel unnatural to you at first. For all speakers, good vocalic technique is best achieved by facing the audience with your chin up, looking away from your notecards, and setting your voice at a moderate speed. Using vocalics effectively also means that you use appropriate pitch, pauses, vocal variety, and correct pronunciation.

If you are an English-language learner and feel apprehensive about giving a speech in English, there are two things to remember: first, you can meet with a reference librarian to learn the correct pronunciations of any English words you are unsure of; and second, the fact that you have an accent means you speak more languages than most Americans, which is an accomplishment to be proud of.

If you are one of the many people with a stutter or other speech challenge, you undoubtedly already know that there are numerous techniques for reducing stuttering and improving speech fluency and that there is no one agreed-upon “cure.” The Academy Award–winning movie The King’s Speech did much to increase public awareness of what a person with a stutter goes through when it comes to public speaking. It also prompted some well-known individuals who stutter, such as television news reporter John Stossel, to go public about their stuttering (Stossel, 2011). If you have decided to study public speaking in spite of a speech challenge, we commend you for your efforts and encourage you to work with your speech instructor to make whatever adaptations work best for you.

Volume

Volume refers to how loud or soft a speaker’s voice is. As mentioned, public speakers need to speak loudly enough to be heard by everyone in the audience. In addition, volume is often needed to overcome ambient noise, such as the air conditioner hum or the dull traffic roar passing by. In addition, you can use volume strategically to emphasize your speech’s most important points. Select these points carefully; if you emphasize everything, nothing will seem important. You also want to be sure to adjust your volume to the presentation’s physical setting. If you are in a large auditorium and your audience is several yards away, speak louder. If you are in a smaller space, with the audience a few feet away, avoid overwhelming your audience with shouting or speaking too loudly.

Rate

Rate is the speed at which a person speaks. To keep your speech delivery interesting, your rate should vary. If you are speaking extemporaneously, your rate will naturally fluctuate. If you’re reading, your delivery is less likely to vary. Because rate is an important tool in enhancing your speech’s meaning, you do not want to give a monotone drone or a rapid machine-gun-style delivery. Your rate should be appropriate for your topic and your points. A rapid, lively rate communicates enthusiasm, urgency, or humor. A slower, moderated rate conveys respect, seriousness, or careful reasoning. By varying rapid and slower rates within a single speech, you emphasize your main points and keep your audience interested.

Pitch

Pitch refers to how high or low a speaker’s voice is. Some speakers have deep voices and others have high voices. As with your singing-voice range, your speaking-voice pitch is determined mostly by physiology, specifically your vocal folds or cords’ length and your vocal tract size. We all have a normal speaking pitch where our voice is naturally settled—it is the pitch where we are most comfortable speaking and the pitch that feels most natural to you.

While our voices may be generally comfortable at a specific pitch level, we all modulate or move our pitch up or down. In fact, we do this all the time. When we change our voice’s pitch, we are using inflections. Just as you can use volume strategically, you can also use pitch inflections to make your delivery more interesting and emphatic. If you ordinarily speak with a soprano voice, you may want to drop your voice to a slightly lower range to call attention to a particular point. How we use inflections can even change the entire meaning of what we are saying. For example, try saying the sentence “I love public speaking” with a higher pitch on one of the words—first raise the pitch on “I,” then say it again with the pitch raised on “love,” and so on. “I love public speaking” conveys a different meaning from “I love public speaking,” doesn’t it?

There are some speakers who don’t change their pitch at all while speaking, which is called monotone. While very few people are completely monotone, some speakers slip into monotone patterns because they are nervous. One way to ascertain whether you sound monotone is to record your voice and listen to how you sound. If you notice that your voice doesn’t fluctuate very much, you will need to intentionally alter your pitch to ensure that your speech’s emphasis isn’t completely lost on your audience.

Finally, resist the habit of pitching your voice up at the ends of sentences. It makes them sound like questions instead of statements. This habit can be disorienting and distracting, interfering with the audience’s ability to focus entirely on the message. The speaker sounds uncertain or sounds as though he or she is seeking the listener’s understanding or approval. It hurts the speaker’s credibility, so avoid doing it.

Effectively using pitch is one of the keys to delivering an interesting speech that will hold your audience’s attention.

Pauses

Pauses are brief breaks in a speaker’s delivery that can show emphasis and enhance a message’s clarity. In terms of timing, using pauses effectively is one of the most important skills to develop. Some speakers become uncomfortable very quickly with the dead air that the pause causes. And if the speaker is uncomfortable, the discomfort can transmit itself to the audience. That doesn’t mean you should avoid using pauses; your ability to use them confidently will increase with practice. Some of the best comedians use the well-timed pause to powerful and hilarious effect. Although your speech will not be a comedy routine, pauses are still useful for emphasis, especially when combined with a lowered pitch and rate to emphasize the important point you do not want your audience to miss.

Vocal Variety

Vocal variety has to do with changes in the vocalics we have just discussed: volume, pitch, rate, and pauses. No one wants to hear the same volume, pitch, rate, or pauses used over and over again in a speech. Your audience should never be able to detect that you’re about to slow down or that your voice is going to get deeper because you’re making an important point. When you think about how you sound in a normal conversation, you use volume, pitch, rate, and pauses spontaneously. If you try to over rehearse your vocalics, your speech will end up sounding artificial. Vocal variety should flow naturally from your wish to speak with expression. In that way, it will animate your speech and invite your listeners to understand your topic the way you do.

Pronunciation

The last major category related to vocalics is pronunciation, or the conventional patterns of speech used to form a word. Word pronunciation is important for two reasons: first, mispronouncing a word your audience is familiar with will harm your credibility as a speaker; and second, mispronouncing a word they are unfamiliar with can confuse and even misinform them. If there is any possibility at all that you don’t know the correct pronunciation of a word, find out. Many online dictionaries, such as the Wiktionary, provide free sound files that illustrate how to pronounce words.

Many people have commented on how some highly educated public speakers, including US presidents, have mispronounced words such as nuclear and cavalry. There are classroom examples as well. For instance, a student giving a speech on the Greek philosopher Socrates mispronounced his name at least eight times during her speech. This mispronunciation created a very awkward and anxious situation for the audience. Everyone felt embarrassed, and the teacher, opting not to humiliate the student in front of the class, did not say anything out loud, but instead, provided a private written comment at the end of class.

One important aspect of pronunciation is articulation, or the ability to clearly pronounce each succession of syllables used to make up a word. Some people have difficulty articulating because of physiological problems that can be treated by trained speech therapists, but other people have articulation problems because they come from a cultural milieu where a dialect other than standard American English is the norm. Speech therapists, who generally guide their clients toward standard American English, use the acronym SODA when helping people learn how to more effectively articulate, which means substitutions, omissions, distortions, and additions.

• Substitutions occur when a speaker replaces one consonant or vowel with another consonant, for example, water becomes wudda; ask becomes ax; mouth becomes mouf.
• Omissions occur when a speaker drops a consonant or vowel within a word: Internet becomes Innet; mesmerized becomes memerized; probably becomes prolly.
• Distortions occur when a speaker articulates a word with nasal or slurring sounds, for instance, pencil sounds like mencil; precipitation sounds like persination; second sounds like slecond.
• Additions occur when a speaker adds consonants or vowels to words that are not there, for example, anyway becomes anyways; athletic becomes athaletic; black becomes buhlack; interpret becomes interpretate.

Another aspect of public speaking pronunciation is to avoid using verbal surrogates. These are filler words used as placeholders for actual words, such as like er, um, uh, etc. You might be able to get away with saying um as many as two or three times in your speech before it becomes distracting, but the same cannot be said of like. We know of a student who trained herself to avoid saying like. As soon as the first speech was assigned, she began wearing a rubber band on her left wrist. Each time she caught herself saying like, she snapped herself with the rubber band. It hurt. Very quickly, she found that she could stop inflicting the snap on herself, and she had successfully confronted an unprofessional verbal habit.

Effective Self-Presentation

In addition to using our voices effectively, another key to great public speaking is using our bodies effectively. This means to use the body to emphasize or convey meanings during a speech. While we will not attempt to give an entire discourse on nonverbal communication, we will discuss a few basic aspects of physical manipulation: posture, body movement, facial expressions, and dress. These aspects add up to the overall physical dimension of your speech, which we call self-presentation.

Posture

“Stand up tall!” I’m sure we’ve all heard this statement from a parent or a teacher at some point in our lives. The fact is, posture is actually quite important. When you stand up straight, you communicate to your audience, without saying a word, that you hold a position of power and you take your position seriously. If, however, you are slouching, hunched over, or leaning on something, you could be perceived as ill prepared, anxious, lacking credibility, or not serious about your speaking responsibilities. While speakers often assume a more casual posture as the presentation continues, especially if it is a long one—such as a ninety-minute class lecture—it is always wise to start by standing up straight and putting your best foot forward. Remember, you only get one shot at making a first impression, and your body’s orientation is one of the first pieces of information audiences use to make that impression.

Body Movement

Unless you are stuck behind a podium because you are using a non-movable microphone, never stand in one place during a speech. However, moving during a speech should also not resemble pacing. For example, there was once a speaker who would walk around a small table where her speaking notes were located. She would walk around the table once, toss her chalk twice, and then repeat the process. Instead of listening to what the speaker was saying, everyone became transfixed by her walk-and-chalk-toss pattern. As speakers, we must be mindful of how we go about moving while speaking. One common method for easily integrating movement into your speech is to walk a few steps when you transition from one idea to the next. By only moving at transition points, you help focus your audience’s attention on the transition from one idea to the next, and you increase your nonverbal immediacy by getting closer to different segments of your audience.

Body movement also includes gestures. These should be neither overdramatic nor subdued. At one extreme, arm-waving and fist-pounding will distract from your message and reduce your credibility. At the other extreme, not gesturing at all is wasting an opportunity to suggest emphasis, enthusiasm, or another personal connection with your topic.

There are many ways to use gestures. The most obvious are hand gestures. Use gestures moderately at carefully selected times during your speech. If you overuse gestures, they lose meaning. Many late-night comedy parodies of political leaders include patterned, overused gestures or other delivery habits associated with a particular speaker. However, well-placed, simple, natural gestures that indicate emphasis, direction, or the size of something is usually effective. Normally, a gesture with one hand is enough. Rather than trying to use a gesture for every sentence, use only a few well-planned gestures. It is often more effective to make a gesture and hold it for a few moments than to begin waving your hands and arms around in a series of gestures.

Finally, just as you should avoid pacing, avoid other distracting movements when you are speaking. Many speakers have unconscious mannerisms such as twirling their hair, putting their hands in and out of their pockets, jingling their keys, licking their lips, or clicking a pen while speaking. As with other speech-delivery aspects, practicing in front of others will help you to be conscious of such distractions and help you to plan ways to avoid doing them.

Facial Expressions

Faces are amazing, and they convey much information. As speakers, we must be acutely aware of what our face looks like while speaking. While many of us do not look forward to seeing ourselves on video, often the only way to critically evaluate what your face is doing while you are speaking is to watch a recording of your speech. If video is not available, practice speaking in front of a mirror.

There are two extremes you want to avoid: no facial expression and over animated facial expressions. First, do not show a completely blank face while speaking. Some people just do not show much emotion with their faces naturally, but this blankness is often increased when the speaker is nervous. Audiences will react negatively to such a speaker’s message because they will sense that something is amiss. If a speaker is talking about the joys of Disney World, and his face doesn’t show any excitement, the audience is going to be turned off to the speaker and his message. The other extreme is the speaker whose face looks like that of an exaggerated cartoon character. Instead, your goal is to show a variety of appropriate facial expressions while speaking.

Like vocalics and gestures, use facial expression strategically to enhance meaning. A smile or pleasant facial expression is generally appropriate at the beginning of a speech to indicate your wish for a good transaction with your audience. However, you should not smile throughout a speech on drug addiction, poverty, or the Gulf of Mexico’s oil spill. An inappropriate smile creates confusion about your meaning and may make your audience feel uncomfortable. On the other hand, a serious scowl might look hostile or threatening to an audience and distract from the message. If you keep your speech’s meaning foremost in your mind, you will more readily find a facial-expression balance.

Another common problem some new speakers have is showing only one expression. For example, during a college speech competition, one speaker discussed how people die on amusement park rides. One of the judges pulled the speaker aside and informed him that his speech was creepy. Apparently, while speaking about death, the speaker smiled the entire time. The incongruity between the speech on death and dying and the speaker smiling left the judge a little creeped out. If you are excited in a part of your speech, show excitement on your face. On the other hand, if you are at a serious part of your speech, show a serious facial expression.

Dress

While there are no clear-cut guidelines for how to dress, it is still a very important part of how others will perceive you—again, it’s all about the first impression. If you want to be taken seriously, you must present yourself seriously. While we do not advocate dressing up in a suit every time you give a speech, there are definitely times when wearing a suit is appropriate.

One general rule to determine dress is the “step-above rule,” which states that you should dress one step above your audience. If your audience is going to be dressed casually in shorts and jeans, then wear nice casual clothing, such as a pair of neatly pressed slacks and a collared shirt or blouse. If, however, your audience is going to be wearing business casual attire, then wear a sport coat, a dress, or a suit. The goal of the step-above rule is to establish yourself as someone to be taken seriously. On the other hand, if you dress two steps above your audience, you may put too much distance between yourself and your audience and come across as overly formal or even arrogant.

Another general dressing rule is to avoid wearing something distracting. Overly tight or revealing garments, over-the-top hairstyles or makeup, jangling jewelry draw your audience’s attention away from your speech (unless your speech is about these items). Remember that your message is your speech’s most important aspect—keep that message in mind when you choose your clothing and accessories.

Remember…You are your visual aid.

Self-Presentation

When you present your speech, you are also presenting yourself. Self-presentation, sometimes also referred to as poise or stage presence, is determined by how you look, how you stand, how you walk to the lectern, and how you use your voice and gestures. Your self-presentation can either enhance your message or detract from it. Worse, a poor self-presentation can turn a good, well-prepared speech into a forgettable waste of time. You want your self-presentation to support your credibility and improve the likelihood that the audience will listen with interest.

Your personal appearance should reflect your carefully prepared speech. Your personal appearance is the first thing your audience will see, and from it, they will make inferences about the speech you’re about to present.

Variety

A big mistake that novice public speakers make is to use the same gesture over and over during a speech. While you don’t want your gestures to look fake, be careful to include various different nonverbal components while speaking. Make sure that your face, body, and words are all working in conjunction with each other to support your message.

Practice Effectively

You might get away with presenting a hastily practiced speech, but the speech will not be as good as it could be. To develop your best speech delivery, practice—and use your practice time effectively. Practicing does not mean reading over your notes, mentally running through your speech, or even speaking your speech aloud over and over. Instead, practice with the goal of identifying the weaknesses in your delivery, improving upon them, and building good speech-delivery habits.

When you practice your speech, place both your feet in full, firm contact with the floor to keep your body from swaying side to side. Some novice public speakers find that they don’t know what to do with their hands while speaking. Your practice sessions will help you get comfortable. When you’re not gesturing, rest your free hand lightly on a lectern, or simply allow it to hang at your side. Since this is not a familiar posture for most people, it might feel awkward; but during practice, you’ll begin to get used to it.

Seek Input from Others

Because we can’t see ourselves as others see us, one great way to improve your delivery is to seek constructive criticism from others. This, of course, is an aspect of your public speaking course, as you will receive evaluations from your instructor and possibly from fellow students. However, by practicing in front of others before speech time, you will learn to anticipate and correct problems so that you can receive a better evaluation when you give your speech for real.

Ask your practice observers to be honest about what you can improve upon. Sometimes, students create study groups just for this purpose. When you create a peer study group, everyone understands the entire creative process, and their feedback will thus be more useful to you than the feedback you might get from someone who has never taken the course or given a speech.

If your practice observers seem reluctant to offer useful criticisms, ask them questions; for example, how was your eye contact? Could they hear you? Was your voice well-modulated? Did you mispronounce any words? How was your posture? Were your gestures effective? Did you have any mannerisms that you should learn to avoid? Because peers are sometimes reluctant to say things that could sound critical, direct questions are often a useful way to help them speak up.

If you learn from these practice sessions that your voice tends to drop at the ends of sentences, make a conscious effort to support your voice as you conclude each main point. If you learn that you have a habit of clicking a pen, make sure you don’t have a pen with you when you speak or that you keep it in your pocket. If your practice observers mention that you tend to hide your hands in your shirt or jacket sleeves, next time, wear short sleeves, or roll your sleeves up before beginning your speech. If you learn through practice that you tend to sway or rock while you speak, consciously practice and build the habit of not swaying.

When it is your turn to give feedback to others in your group, assume that they are as interested in doing as well as you are. Give feedback in the spirit of helping them deliver the most engaging speech as possible.

Use Audio and/or Video to Record Yourself

Technology and the myriad electronic devices people are likely to own, has made it easier than ever to record yourself and others. Video, of course, allows you the advantage of being able to see yourself as others see you, while audio allows you to concentrate on your delivery’s audible aspects. As we mentioned earlier in the chapter, if neither video nor audio is available, you can always observe yourself by practicing your delivery in front of a mirror.

After you have recorded yourself, it may seem obvious that you will watch and listen to the recording. This can be intimidating, as you may fear that your performance anxiety will be so obvious that everyone will notice it in the recording. But students are often pleasantly surprised when they watch and listen to their recordings, as even students with very high anxiety find out that they come across in a speech much better than they expected.

A recording can also be a very effective diagnostic device. Sometimes, students believe they are making strong contact with their audiences, but their cards contain so many notes that they succumb to reading them. If you see in the video that you misjudged your eye contact, motivate yourself to rewrite your notecards in a way that doesn’t provide the opportunity to do so much reading.

It is most likely that in viewing your recording, you’ll discover your strengths and see weaknesses you can strengthen.

Good Delivery Is a Habit

Luckily, public speaking is an activity that, when done conscientiously, strengthens with practice. As you become aware of areas to improve, you will begin to develop a keen sense of what works and what audiences respond to.

Practice out loud in front of other people several times, spreading your rehearsals out over several days. To practice, of course, your speech needs to be finalized well ahead of your delivery date. During these practice sessions, time yourself to make sure your speech is the appropriate time length. For an example, during a classroom presentation in which each speech was to last thirty to forty-five minutes, the first student spoke for seventy-five minutes before the professor asked, “Can we speed this up?” The student said, “Yes,” and proceeded to continue speaking for another seventy-five minutes before finally concluding his speech. Although we might fault the professor for not stopping him sooner, clearly the student had not timed his speech in advance.

Your practice sessions will also enable you to make adjustments to your notecards to make them more effective in supporting your contact with your audience. This kind of practice is not just a strategy for beginners; it is practiced by many highly placed public figures with extensive experience in public speaking.

Your public speaking course is one of the best opportunities you will have to manage your performance anxiety, to build your extemporaneous speaking confidence, to develop your vocal skills, and to become adept at self-presentation. Through targeted practice, you’ll develop habits that build continuously on your strengths and that challenge you to find new areas for improving your delivery. By taking advantage of these opportunities, you will gain the ability to present a speech effectively whenever you may be called upon to speak publicly.

References

University of Minnesota. (2011).  Stand up, Speak out: The Practice and Ethics of Public Speaking. University of Minnesota Libraries Publishing. https://open.lib.umn.edu/publicspeaking/.

Media References

Gray, D. (2006, May 16). Blank index card! [Image]. Flickr. https://www.flickr.com/photos/davegray/147874576/

Maryland GovPics. (2014, April 23). House of Ruth Luncheon [Image]. Flickr. https://www.flickr.com/photos/mdgovpics/13998836494/

Mou, M. (2012, September 22). Empty [Image]. Flickr. https://www.flickr.com/photos/39017338@N08/8010877703/

Pierret, C. (2009, October 1). Speech [Image]. Flickr. https://www.flickr.com/photos/christianpierret/5260307759/

Swigart, S. (2011, March 14). Egg delivery [Image]. Flickr. https://www.flickr.com/photos/smswigart/5611768370